Natasha O’Connor

Turning ideas into better product.

I help emerging and start-up Lifestyle & Activewear brands turn ideas into considered, commercially relevant products building the strategy, processes and foundations to take them from concept to production.

Strategy → Development → Performance → Production

What I help brands solve :

“We have lots of ideas, but no clear product roadmap.”
“We're growing quickly and our development process isn't keeping up.”
“We're not sure our range has a strong enough reason to buy.”
“We need better structure around fit, testing and approvals.”
“We need the right suppliers to help us make the product we actually want to make.”

That's where I come in.

From defining what to make and why, to building the processes that bring it to life, I help brands keep their product strategy at the heart of every decision.

Through considered product roadmaps, critical paths, testing, fit, approvals and supplier strategy, I create the structure needed to develop better product and carry that thinking all the way through to bulk production.